If you've hung around the internet long enough, you may be familiar with the "One Percent Rule". It's the social web's twist on the Pareto Principle, and it says that in an online community one percent of people will create content, another 10 percent will engage with it, and the remainder will simply lurk.
It's been a rule of thumb…
Is the 1% rule dead? The BBC thinks so, but it’s wrong
